The dragonfly effect summary dragonflies are the only insects on this planet that can move in any direction they want when their four wings work. Quick, effective, and powerful ways to use social media to drive social change by jennifer aaker and andy smith has been sitting on my reading shelf for over nine years. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Quick, effective, and powerful ways to use social media to drive social change jennifer aaker and andy smith with carlye adler, foreword by chip heath, afterword by dan. Quick, effective, and powerful ways to use social media to drive social change by aaker, jennifer, smith, andy, adler, carlye, ariely, dan, heath, chip isbn. Jennifer aaker, andy smith, chip heath foreword by, dan ariely afterword by with carlye adler. Quick, effective, and powerful ways to use social media to. Josseybass also publishes its books in a variety of electronic formats. Reveals the four wings of the dragonfly effectand how they work together to produce colossal results.
Jennifer aaker teaches at stanford universitys graduate school of business andy smith is an author, startup advisor and marketing specialist carlye adler is a writer and a journalist whose articles have appeared in various magazines. The dragonfly effect is a nice starter book for those new to social media and at the same time, its a handy reference for notforprofit organizations that seek to achieve greater social good through social media. Download for offline reading, highlight, bookmark or take notes while you read the dragonfly effect. Coauthors and husband and wife, jennifer aaker and andy smith live in. Journalist carlye adler s articles have appeared in magazines such as time and fortune. Jennifer aaker and andy smith show how individuals, armed with only an internet connection, were able to find an almost impossible bone marrow match for a friend, raise millions for cancer. You can use these powers to good purpose by following the advice of the husband and wife writing team, jennifer aaker and andy smith, who collaborated with journalist carlye adler. But no book addresses how to harness the incredible power of social media to make a. The dragonfly effect by jennifer aaker and andy smith with carlye adler is an insightful novel that guides you through the process of setting a goal and successfully executing it.
In 2010, aaker and her husband, startup advisor andy smith, authored the book the dragonfly effect. The dragonfly effect by jennifer aaker, andy smith with carlye adler. The dragonfly effect ebook by jennifer aaker, andy smith, carlye adler, chip heath, dan ariely author, isbn. While the use of animalthemed literary devices to make business points could be worn out after penguins, mice, beavers and hedgehogs. Dragonfly effect 10 by aaker, jennifer smith, andy.
Jennifer aaker is a professor at stanford universitys graduate school of business. Quick, effective, and powerful ways to use social media to drive social change edition 1. Proven strategies for harnessing the power of social media to drive social change many books teach the mechanics of using facebook. The dragonfly effect shows that you dont need money or power to inspire seismic change. The dragonfly effect is fundamentally relevant to all younger leaders. The dragonfly effect this is the 3rd book in the series called the the hypnotists and in my opinion the best one.
Quick, effective, and powerful ways to use social media to drive social change jennifer aaker, andy smith proven strategies for harnessing the power of social media to drive social changemany books teach the mechanics of using facebook, twitter, and youtube to compete in. Social media endow ordinary people with extraordinary powers of communication. Smith spoke at the social media breakfast sf east bay in walnut creek, california, on july 29, 2010. By jennifer aaker and andy smith with carlye adler. The dragonfly effect free summary by jennifer aaker and. Get the key points from this book in less than 10 minutes. Jennifer aaker, andy smith, carlye adler with, chip heath foreword by, dan. Quick, effective, and powerful ways to use social media to drive social change amazon affiliate link.
Access a free summary of the dragonfly effect, by jennifer aaker and andy smith and 20,000 other business, leadership and nonfiction books on getabstract. Aaker has also examined questions such as why people give to others, how small acts create significant change, and how those effects can be fueled by social media. I dont have a good reason why i did not read it before now. Ultimately, the dragonfly effect demonstrates that one doesnt need money or power to cause seismic social change. The dragonfly effect by jennifer aaker, andy smith with. Com if you like this summary, buy the book the dragon.
Tech vc by choice, geek by destiny, andy smith is a general partner at center electric, llc where he invests in and helps grow earlystage companies as. Its not only a book about social change, but its a book about understanding the formula for how to use web tools to build marketing value. Proven strategies for harnessing the power of social media to drive social change many books teach the mechanics of using facebook, twitter, and youtube to compete in business. In the first two books, there were too many characters and are a bit confusing. The dragonfly effect by jennifer aaker, 9780470614150. The power of stories smith, andrew, mccarthy, barbara, aaker, jennifer on. Quick, effective, and powerful ways to use social media to drive social change ebook. Quick, effective, and powerful ways to use social media to drive social change jennifer aaker, andy smith, carlye adler, dan ariely, chip heath on. Jessica jackley, founder of kiva and profounder the dragonfly effect shows how social technology, openness, and empathy can come together to change the world. If youre looking to start a campaign or movement this book. The dragonfly effect has introduced and demonstrated the use of a truly amazing framework for creating a movement. The dragonfly effect shows you how to tap social media and consumer psychological insights to achieve a single.
The dragonfly effect proven strategies for harnessing the power of social media to drive social change many books teach the mechanics of using facebook, twitter, and youtube to compete in business. The dragonfly effect audiobook jennifer aaker, andy. In the 3rd one, you get to learn more about the characters and their backstories. Coauthors and husband and wife, jennifer aaker and andy smith live in lafayette, california with their two little dudes and a princess. Described by the new yorker as the first book to explain what happens at the intersection of social media like twitter, marketing. A social psychologist and marketer, jennifer aaker is the general atlantic professor of marketing at stanford universitys graduate school of business. The dragonfly effect shows you how to tap social media and consumer. By doing so, the authors use a series of inspiring stories to steer readers into ultimately realizing that using social media can drive social change. The dragonfly effect audiobook by jennifer aaker, andy. The dragonfly effect ebook by jennifer aaker, andy smith. The book starts with identifying the four wings to start the dragonfly effect. Authors jennifer aaker and andy smith discuss their new book the dragonfly effect, on the power of social media to create social change. Coauthored by stanford university marketing professor jennifer aaker and her husband andy smith, a leading marketing consultant of vonavona ventures, the.
In this interview, jennifer and andy talk about what the dragonfly effect is, how nike has used social media for social good, and much. Tech vc by choice, geek by destiny, andy smith is a general partner at center electric, llc where he invests in and helps grow earlystage companies as they build the internet of things iot. Quick, effective, and powerful ways to use social media to drive. Andy smith is a seasoned technology marketing executive, and aakers husband. Quick, effective, and powerful ways to use social media to drive social change ebook written by jennifer aaker, andy smith. Publishers weekly jul 26, 2010 marketing gurus and married couple aaker and smith turn aakers popular class at the stanford graduate school of business into a handbook on using the power and popularity of social media to do good in the world. Andy smith is a principle at vonavona ventures, a marketing, strategy and operations consulting firm. Jennifer is the general atlantic professor of marketing at stanford universitys graduate school of business, and andy smith is the principal of vonavona ventures. Andy smith born january 9, 1968 is an american entrepreneur, start up advisor, and author. In 2010, he cowrote this book, the dragonfly effect, an actionable guide to driving impact through customer insight and highly effective, measurable social marketing strategies. Jennifer aaker and andy smith discuss their path breaking book, the dragonfly effect josseybass, 2010, and explain why the revolution has been tweeted. With energy, focus, and a good wireless connection, anything is possible. The dragonfly effect shows how any individual or organization can turn their passion for reaching out to the world into a concrete set of actions. Everyday low prices and free delivery on eligible orders.
Reveals the four wings of the dragonfly effect and how they work together to produce colossal. Today, i spoke to jennifer aaker and andy smith,who are the coauthors of the dragonfly effect. But no book addresses how to harness the incredible power of social media to make a difference. Andy smith, former vp of marketing at dolby labs, discusses the principles outlined in the book he has coauthored with jennifer aaker, the dragonfly effect. The dragonfly effect jennifer aaker, andy smith, carlye. Since the creation of the first blog, social media users and social dogooders have scratched their heads trying to determine how to unite their two groups. The framework is easy to use and highly transferable and so this book will be both helpful and interesting to a wide variety of individuals. The dragonfly effect is a must read for those inspired by the expansive opportunities presented by social media. Quick, effective, and powerful ways to use social media to drive social change, which he wrote with his wife, dr. A companion to the award winning dragonfly effect, the dragonfly effect workbook, reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media. Quick, effective, and powerful ways to use social media to drive social change. Quick, effective and powerful ways to use social media to drive social change.